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Amazon Is Losing the War on Fraudulent Sellers

Excellent article on fraudulent seller tactics on Amazon.

The most prominent black hat companies for US Amazon sellers offer ways to manipulate Amazon’s ranking system to promote products, protect accounts from disciplinary actions, and crush competitors. Sometimes, these black hat companies bribe corporate Amazon employees to leak information from the company’s wiki pages and business reports, which they then resell to marketplace sellers for steep prices. One black hat company charges as much as $10,000 a month to help Amazon sellers appear at the top of product search results. Other tactics to promote sellers’ products include removing negative reviews from product pages and exploiting technical loopholes on Amazon’s site to lift products’ overall sales rankings.

[…]

AmzPandora’s services ranged from small tasks to more ambitious strategies to rank a product higher using Amazon’s algorithm. While it was online, it offered to ping internal contacts at Amazon for $500 to get information about why a seller’s account had been suspended, as well as advice on how to appeal the suspension. For $300, the company promised to remove an unspecified number of negative reviews on a listing within three to seven days, which would help increase the overall star rating for a product. For $1.50, the company offered a service to fool the algorithm into believing a product had been added to a shopper’s cart or wish list by writing a super URL. And for $1,200, an Amazon seller could purchase a “frequently bought together” spot on another marketplace product’s page that would appear for two weeks, which AmzPandora promised would lead to a 10% increase in sales.

This was a good article on this from last year. (My blog post.)

Amazon has a real problem here, primarily because trust in the system is paramount to Amazon’s success. As much as they need to crack down on fraudulent sellers, they really want articles like these to not be written.

Slashdot thread. Boing Boing post.

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The Cost of Cyberattacks Is Less than You Might Think

Interesting research from Sasha Romanosky at RAND:

Abstract: In 2013, the US President signed an executive order designed to help secure the nation’s critical infrastructure from cyberattacks. As part of that order, he directed the National Institute for Standards and Technology (NIST) to develop a framework that would become an authoritative source for information security best practices. Because adoption of the framework is voluntary, it faces the challenge of incentivizing firms to follow along. Will frameworks such as that proposed by NIST really induce firms to adopt better security controls? And if not, why? This research seeks to examine the composition and costs of cyber events, and attempts to address whether or not there exist incentives for firms to improve their security practices and reduce the risk of attack. Specifically, we examine a sample of over 12 000 cyber events that include data breaches, security incidents, privacy violations, and phishing crimes. First, we analyze the characteristics of these breaches (such as causes and types of information compromised). We then examine the breach and litigation rate, by industry, and identify the industries that incur the greatest costs from cyber events. We then compare these costs to bad debts and fraud within other industries. The findings suggest that public concerns regarding the increasing rates of breaches and legal actions may be excessive compared to the relatively modest financial impact to firms that suffer these events. Public concerns regarding the increasing rates of breaches and legal actions, conflict, however, with our findings that show a much smaller financial impact to firms that suffer these events. Specifically, we find that the cost of a typical cyber incident in our sample is less than $200 000 (about the same as the firm’s annual IT security budget), and that this represents only 0.4% of their estimated annual revenues.

The result is that it often makes business sense to underspend on cybersecurity and just pay the costs of breaches:

Romanosky analyzed 12,000 incident reports and found that typically they only account for 0.4 per cent of a company’s annual revenues. That compares to billing fraud, which averages at 5 per cent, or retail shrinkage (ie, shoplifting and insider theft), which accounts for 1.3 per cent of revenues.

As for reputational damage, Romanosky found that it was almost impossible to quantify. He spoke to many executives and none of them could give a reliable metric for how to measure the PR cost of a public failure of IT security systems.

He also noted that the effects of a data incident typically don’t have many ramifications on the stock price of a company in the long term. Under the circumstances, it doesn’t make a lot of sense to invest too much in cyber security.

What’s being left out of these costs are the externalities. Yes, the costs to a company of a cyberattack are low to them, but there are often substantial additional costs borne by other people. The way to look at this is not to conclude that cybersecurity isn’t really a problem, but instead that there is a significant market failure that governments need to address.

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Internet Disinformation Service for Hire

Yet another leaked catalog of Internet attack services, this one specializing in disinformation:

But Aglaya had much more to offer, according to its brochure. For eight to 12 weeks campaigns costing €2,500 per day, the company promised to “pollute” internet search results and social networks like Facebook and Twitter “to manipulate current events.” For this service, which it labelled “Weaponized Information,” Aglaya offered “infiltration,” “ruse,” and “sting” operations to “discredit a target” such as an “individual or company.”

“[We] will continue to barrage information till it gains ‘traction’ & top 10 search results yield a desired results on ANY Search engine,” the company boasted as an extra “benefit” of this service.

Aglaya also offered censorship-as-a-service, or Distributed Denial of Service (DDoS) attacks, for only €600 a day, using botnets to “send dummy traffic” to targets, taking them offline, according to the brochure. As part of this service, customers could buy an add-on to “create false criminal charges against Targets in their respective countries” for a more costly €1 million.

[…]

Some of Aglaya’s offerings, according to experts who reviewed the document for Motherboard, are likely to be exaggerated or completely made-up. But the document shows that there are governments interested in these services, which means there will be companies willing to fill the gaps in the market and offer them.

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